hi! i’m sheryl
I'm a Creative Director with a proven track record of building and growing high-performing design teams — including writing the business proposal that launched the company's creative services department. With a deep focus on brand and graphic design and visual storytelling, I thrive on translating ideas and business goals into clear, on-brand visuals that educate, inspire, and genuinely connect with audiences.
Founded the company’s first in-house creative services department
saving $50K year over year
Exceeded launch targets by 33% across 6 digital marketing channels
for computer-assisted surgery product line — Image Award recipient.
Drove 178% growth
in Digital Asset Manager (DAM)user base within one year.
Developed and launched a global brand guide and corporate image campaign,
building a visual system that scaled consistently across all markets.
Led branding strategy across 3 marketing centers
managing a 16-person global team and four direct reports.
Launched global corporate brand in
6 months — concept through launch.
I've led and contributed to the development of a global brand system used across marketing, digital experiences, and product — and I pride myself on bridging the gap between creative thinking and executive leadership to drive real business results.
My approach? Creating brand consistency without ever settling for boring. I balance the latest trends with time-tested design theory to craft work that resonates across diverse audiences and stands the test of time.