hi! i’m sheryl
I’m a Creative Director specializing in brand and graphic design for the health and medical device industries. I thrive on translating ideas and business goals into clear, on-brand visuals that educate, inspire, and connect with audiences.
After getting my start at an advertising agency, I spent most of my career in an entrepreneurial company — where I got an early look at what it takes to build something from the ground up, including writing the business plan for the formation of the creative services team. That foundation shaped the way I think about creative work: strategically, commercially, and with agency.
I help growing companies build cohesive brands and campaigns by transforming complex medical concepts into engaging visual narratives. Collaborating closely with marketing and product teams, I ensure that creativity aligns with business objectives, and I’m excited to bring my experience to new projects.
Launched global corporate brand in
6 months — concept through launch.
Exceeded launch targets by 33% across 6 digital marketing channels
for computer-assisted surgery product line — Image Award recipient.
Drove 178% growth
in Digital Asset Manager (DAM)user base within one year.
Developed and launched a global brand guide and corporate image campaign,
building a visual system that scaled consistently across all markets.
Led branding strategy across 3 marketing centers
managing a 16-person global team and four direct reports.
Founded the company’s first in-house creative services department
saving $50K year over year
I've led and contributed to the development of a global brand system used across marketing, digital experiences, and product — and I pride myself on bridging the gap between creative thinking and executive leadership to drive business results.
My approach? Creating brand consistency without being boring. I balance the latest trends with time-tested design theory to craft work that resonates across audiences and stands the test of time.