hi! i’m sheryl

I’m a Creative Director specializing in brand and graphic design for the health and medical device industries. My work makes complex medical information clear while helping companies build a recognizable brand.

I started in advertising before spending most of my career at an entrepreneurial medical device company, where I wrote the business plan to start their creative services team. That experience taught me to approach design with the business in mind. I enjoy working closely with marketing and product teams, staying hands-on from the first conversation through the finished work.

Launched global corporate brand in

6 months — concept through launch.

Exceeded launch targets by 33% across 6 digital marketing channels

for computer-assisted surgery product line — Image Award recipient.

Drove 178% growth

in Digital Asset Manager (DAM)user base within one year.

Developed and launched a global brand guide and corporate image campaign,

building a visual system that scaled consistently across all markets.

Led branding strategy across 3 marketing centers

managing a 16-person global team and four direct reports.

Founded the company’s first in-house creative services department

saving $50K year over year