hi! i’m sheryl

I’m an Art and Design Director specializing in brand and graphic design for the health and medical device industries. I thrive on translating ideas and business goals into clear, on-brand visuals that educate, inspire, and connect with audiences.

I help growing companies build cohesive brands and campaigns by transforming complex medical concepts into engaging visual narratives. Collaborating closely with marketing and product teams, I ensure that creativity aligns with business objectives, and I’m excited to bring my expertise to new projects.

Launched global corporate brand in

6 months — concept through launch.

Exceeded launch targets by 33% across 6 digital marketing channels

for computer-assisted surgery product line — Image Award recipient.

Drove 178% growth

in Digital Asset Manager (DAM)user base within one year.

Developed and launched a global brand guide and corporate image campaign,

building a visual system that scaled consistently across all markets.

Led branding strategy across 3 marketing centers

managing a 16-person global team and four direct reports.

Founded the company’s first in-house creative services department

saving $50K year over year

I've led and contributed to the development of a global brand system used across marketing, digital experiences, and product — and I pride myself on bridging the gap between creative thinking and executive leadership to drive business results.

My approach? Creating brand consistency without ever settling for boring. I balance the latest trends with time-tested design theory to craft work that resonates across audiences and stands the test of time.