In collaboration with two members of Exactech’s Marketing Communication team, we engaged B&Y Marketing Agency to build a Corporate Brand Campaign with the following goals in mind.‍

• ‍REALIGN EXACTECH'S BRAND IDENTITY to reflect significant changes in Exactech’s leadership as well as changes to the way we work after COVID.
• ‍BUILD TRUST after Exactech’s first product recall in the beginning of 2022.
• ‍CREATE A LAUNCHPAD for future marketing and communications initiatives through 2023 and beyond.

My role on this team was to:

• Collaborate with the agency by providing a history of Exactech culture and branding,
• Assist in communications with Executive Leadership on all project developments,
• Serve as part of the campaign concept selection committee along with key Executive Leadership Team members,
• Review and provide feedback to the agency on campaign deliverables which included photography, advertising concepts, and a brand anthem video.

Once the agency delivered on their part, I took the core elements of the campaign and led our team of in-house designers in executing the marketing communications activation plan. I also delivered campaign assets and trained our global creative team on campaign graphic standards.

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We launched the campaign at the American Academy of OrthopaedicSurgeons (AAOS). My role was lead designer and creative director for all launchdeliverables.

The launch included:

• Trade show booth design,
• Brand anthem video,
• LinkedIn organic and sponsored posts,
• Instagram organic posts,
• Meta geofence campaign,
• Surgeon and sales representative promotional emails.

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